25/09/20234 min

6 tips to optimize your e-mail marketing strategy

De PrestaShop Team

Email marketing has come a long way since its debut. This powerful tool is a great way to reach a target audience, create brand awareness, and convert and engage contacts in a cost-effective way. But are you doing it right? We’ve gathered these pointers to help you refine your email marketing strategy’s performance.

De PrestaShop Team

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