OOH: 6 physical advertising ideas for online stores
In this article, we explore the various possibilities OOH offers for ecommerce sites and how these methods can be integrated into an overall marketing strategy.
A payment gateway: What is it and why is it important?
The PrestaShop Day 2024 – as if you were there
What exactly does “performance” mean in ecommerce?
Beyond its widespread use, performance covers a complex reality, where technical issues and many strategies are intertwined.
AI and SEO: What impacts on your strategy and your visibility?
What is the impact of AI on existing SEO strategies?
Powering a railway legacy's online expansion – the České dráhy success Story
In the heart of Europe, České dráhy, the national railway carrier of the Czech Republic with a rich history and a dedicated following, set out on a mission to modernize its merchandise sales. With the assistance of 1Presta, a leading Czech PrestaShop agency, and the versatility of the PrestaShop platform, České dráhy transformed its online presence and achieved remarkable results.
Boosting Sales by 325%: The Power of Ecomail and PrestaShop in JB Sport’s Success
With buy-now-pay-later, Ravate stores boosted conversions by 30%
Organizing Your PrestaShop Catalog: Effective Category & Product Management
Learn effective PrestaShop catalog management, from creating categories to managing products, with tips on improving organization, SEO, and customer experience.